The social and digital rollout for the ‘Reception’ and ‘Aura’ collections encompassed social content creation, styling, and a social-first shoot spanning both video and still imagery. Editing and post-production were delivered across formats, alongside the development and execution of the social strategy and wider marketing promotion across social and digital channels to support cohesive brand storytelling.

Support was also provided for the launch of permanent vacation’s first runway collection at Sydney Fashion Week, with runway imagery promoted across social platforms to build momentum and position the show as a defining brand moment within the collection rollout.