A social-first digital rollout for Permanent Vacation’s ‘Reception’ and ‘Aura’ collections, designed to strengthen collection storytelling across content, social and digital channels.

The project spanned creative content development, styling, social-first shoot production and the creation of both video and still imagery. Editing and post-production were delivered across multiple formats, supported by a considered social and marketing strategy to ensure each collection felt cohesive, elevated and visually aligned across every touchpoint.

Additional support was provided for the launch of Permanent Vacation’s first runway collection at Sydney Fashion Week, with runway imagery and content promoted across social platforms to build momentum, extend the impact of the show and position the runway debut as a defining brand moment within the wider collection narrative.