Senior Creative & Brand Strategist
Brand Strategy & Creative Direction
Building brands, campaigns, and cultural impact.
brand STRATEGY & POSITIONING
CREATIVE DIRECTION & CAMPAIGNS
SOCIAL & DIGITAL CONTENT
PARTNERSHIPS & EXPERIENCES
"Lily is incredibly positive, highly adaptive, and a true pleasure to work with both personally and professionally. She consistently represented the brand’s image and identity to the highest standard, demonstrating excellent communication with talent and external profiles. She successfully managed large-scale pop-up and influencer events involving multiple team members with professionalism, precision, and ease. Lily was an invaluable member of my team, and I would highly recommend working with her.”
— Bella Hoelk,
Founder, LENY
“Lily demonstrates a strong balance of creativity and pragmatism. Working with small budgets, she has consistently found innovative and efficient ways to curate high-quality, engaging content that drives visibility and resonance. Her ability to think resourcefully while maintaining visual excellence has made her an invaluable asset to the brand. She has also shown exceptional dependability and adaptability.
Lily approaches each project with meticulous organisation and a deep understanding of how to align creative storytelling with business objectives. Lily is a highly capable and trustworthy professional who brings thoughtful creativity and reliability to every aspect of her work. She would be an asset to any team, and I recommend her wholeheartedly.”
— Maria Tkachenkno,
Head of Communications
DAVID KOMA
“Lily worked at A&M during such an integral part of our growth journey. She transformed our social platforms and was extremely driven to important milestones. She represented the brand during the introduction of our US expansion during 2019 and was a key stakeholder in building hype and momentum in New York which led us to expanding our retail presence over there.
Lily is very creative, driven and extremely passionate about what she does. I would highly recommend Lily as a social media professional.”
— Sarah Hrynak
CMO, Astrid & Miyu