A three-day experiential brand activation for LENY in collaboration with By Rotation, created to build brand visibility, community engagement and cultural relevance through a considered pop-up experience.

The project brought together influencer strategy, guest curation, event partnerships, styling, sponsor coordination and on-site production, ensuring the activation felt cohesive across every touchpoint. From the VIP guest list and partner outreach to the physical experience and content moments, each element was designed to strengthen LENY’s positioning and create meaningful social impact.

The result was a highly engaged, community-led brand moment with 100 confirmed influencer attendees, delivering increased visibility through thoughtful partnerships, seamless execution and a strong experiential narrative.