A refined social and digital rollout for the Spring–Summer 2025 campaign, shot with model and talent Steinberg, created to bring the collection to life through a lookbook-led visual narrative.

The project brought together social strategy, content creation and digital distribution, with assets shaped for social-first storytelling across key platforms. Designed to maintain a cohesive brand identity while strengthening the campaign’s digital presence, the rollout positioned the collection as a polished seasonal launch moment with a clear editorial point of view.