A digital-first campaign rollout for David Koma’s Resort 2024 collection, designed to translate the season’s visual identity into a refined and engaging brand narrative.

Centred on confident silhouettes, movement and a varied model cast, the campaign used video and still imagery to create a cohesive content suite for social and digital channels. The rollout was strategically planned to maximise reach and engagement, while maintaining a strong editorial point of view aligned with David Koma’s modern brand world.

Positioned as a considered seasonal launch moment, the campaign reinforced the collection narrative and strengthened the brand’s digital presence through elevated, social-first storytelling.