A culturally considered, video-led campaign created to launch the Resort 2025 collection with a modern and intimate point of view. Featuring Lourdes Leon in one of the brand’s first talent-led campaign moments, the project brought together editorial movement, refined still imagery and a digital-first rollout to translate the collection across social and brand channels.

Designed to sit alongside the Resort 2025 lookbook, the campaign established a confident visual world for the season, elevating the collection narrative and delivering a polished, social-first launch moment.