Social and content strategy for David Koma’s Autumn/Winter 2024 runway show, translating the live presentation into a digital narrative.

The approach connected real-time coverage with post-show storytelling, considering how the collection could unfold across social formats while preserving the energy and visual identity of the runway.

Content creation and publishing extended the audience’s experience beyond the live show, providing further opportunities to discover the collection and engage with its defining looks and details.

Watch the full show here.